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CenterPoint HSP

Our campaign created a bit of a rivalry between applianceapparel.com and HSP.

Everybody in Minnesota knows they need to protect their home and appliances for harsh winters.
Our message: You don't need appliance apparel. You need the New Core Heating Repair Plan.

Not only were we "stealing" ad space from applianceapparel.com ... we were stealing social space, too.

The takeovers continued.

Social posts and display ads led to the applianceapparel.com landing page ... which we hijacked. Every click on the appliance apparel site turns to an opportunity to get the HSP Core Heating Repair Plan.

PORTFOLIO ABOUT GEORGE